Yet another change occurred when Netflix swapped the name Platinum out for Premium. Netflix rebranded its family plan to Netflix Platinum after adding support for 4K streams the following year. People in this plan- which is now called Netflix Premium- gained the ability to watch Netflix on up to four different screens at the same time through a single account. In 2013, Netflix unveiled a $12 subscription option for people with large families. Wired noted that the social media response to this particular price increase was “near unanimous outrage.” The Houston Press responded with an article titled Hey Netflix- WTF? 2013: Netflix rolls out a third subscription option For two DVDs at a time, subscribers had to pay $2 more each month. To get full access to the Netflix catalog, subscribers had to pay a minimum of $16/month for the “one DVD at a time” plan and the new $8/month streaming plan. Many ended up paying more because, at the time, many titles were only available in DVD format. This time, the streaming giant created an $8/month “streaming only” package.Įven though the new subscription structure lets customers access streams for one dollar less, the move wasn’t really a price reduction for most Netflix subscribers. Netflix subscription prices remained the same for two years, but Netflix pivoted again in 2011. Netflix’s library contained 90,000 titles at the time. Subscribers on the $5/month plan could only stream two hours of content each month. Anyone who was willing to spend $9/month or more could stream an unlimited number of shows and movies. 2008: The era of binge streaming beginsīy January of 2008, Netflix had expanded the capabilities of its streaming service to the point where it was able to offer unlimited streaming to some of its subscribers. Those with more expensive plans received more hours and those with cheaper plans had less viewing time. People on the $18/month plan could view 18 hours of streams. The more you were willing to pay, the more hours of streaming you could enjoy. In 2007, you had to buy a DVD subscription to use Netflix’s streaming service. The main reason: Blockbuster had beaten Netflix to the market with its own on-demand streaming service, which it dubbed Total Access. Around the same time that Netflix announced that it would begin offering on-demand streams to its customers, The New York Times reported that its stock was down 12%. While it may be hard to believe today, some industry insiders thought that Netflix was on the verge of collapse when it first launched its streaming service in 2007. Here’s a quick look at all of the Netflix price hikes from 2007 to now.Ģ007: The more you pay, the more you can stream The company has tweaked its subscription fees and plans several times over the years. Long-term Netflix subscribers know that price hikes are nothing new. We may receive an affiliate commission from product sales generated through these affiliate links. The news comes after Netflix announced a $5 billion live-streaming deal with WWE, in which it exclusively air "Monday Night Raw" beginning in January 's contributors and editorial team will often recommend products we believe to be useful for our readers. The company said ad plans now account for 40% of all Netflix sign-ups in markets where they are offered. in the second quarter of 2024 and "taking it from there." Netflix said it plans to retire its Basic plan in more countries, starting with Canada and the U.K. It noted how ad memberships increased by nearly 70% in the final quarter of 2023 – thanks in part to the phasing out of its Basic plan for new and rejoining members. In its fourth quarter earnings report, the streaming giant said scaling up its ads business "represents an opportunity to tap into significant new revenue and profit pools" in the future. Netflix’s Basic plan, which it phased out last summer for new and returning users in the U.S., is currently only available to those who were already subscribed to that option. Netflix expects to phase out its basic, ad-free plan
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